Essam
Metwally
Marketing isn't just about campaigns – it's about growth. I help brands scale through data-driven strategies, performance marketing, and creative storytelling.
Growth is the goal. Strategy is the path.
Results-driven Digital Marketing Manager with over 6 years of experience in content creation, SEO, paid campaigns, and social media strategy. Proven track record of managing multi-platform campaigns, optimizing content for growth, and leading digital teams. Skilled in video editing, motion graphics, and storytelling that supports business growth. Currently leading the marketing efforts at Cookmark as Marketing Manager, driving brand growth through data-driven strategies.
I specialize in creating marketing ecosystems that drive revenue. My approach combines creative brand storytelling with rigorous performance analytics.
+320
Projects Completed
+280
Satisfied Clients
A Yearly snapshot of my creative growth
Cookmark
Remote
Marketing Manager
Leading brand growth and marketing strategies for Cookmark. Implementing data-driven campaigns and managing performance marketing to scale the brand's presence.
Al-Amari Group (KSA)
Cairo, Egypt
Marketing Manager
Leading digital marketing for 4 companies under Al-Amari Group across different sectors (construction, safety, e-commerce, and manufacturing). Managing paid campaigns, SEO/SEM, and full-funnel strategy across platforms. Planning content and directing digital team execution.
AxA Marketing Agency
Cairo, Egypt
Digital Marketing Manager
Managed WordPress websites, handled updates, backups, and SEO. Conducted keyword research and backlinking strategies. Created media plans and presented KPIs to clients.
Chance Media
Cairo, Egypt
Social Media Strategist
Built strategic, production-focused content calendars aligned with business goals. Tracked analytics and optimized campaign performance (CPA/CPC). Collaborated closely with clients and creative teams.
ARCPLAN Group
Cairo, Egypt
Social Media Strategist
Built strategic content calendars aligned with business goals. Tracked analytics, improved campaign performance (CPA/CPC). Collaborated with clients and design teams.
Al-Wafd
Dokki, Egypt
Journalist
Created and edited news articles and video content across political and economic topics. Produced multimedia stories tailored for digital audiences.
Opera News
Remote, Egypt
Journalist, Editor
Created and edited news articles and video content across political and economic topics. Produced multimedia stories tailored for digital audiences.
My Expertise & Strategic Capabilities
Digital Marketing
Comprehensive strategies for brand growth and performance.
- SEO & SEM
- Google Ads & Analytics
- Social Media Marketing
- Email Marketing
- Paid Campaigns
Content & Creative
Engaging storytelling and visual content creation.
- Copywriting
- Content Strategy
- Motion Graphics
- Video Editing
- Adobe Creative Suite
Management
Leading teams and managing client relationships.
- Team Leadership
- Client Management
- Strategic Planning
- Performance Analysis
Explore my portfolio of creative solutions
Cookmark Marketing Strategy
Marketing Manager
Al-Amari Group Digital Transformation
Marketing Manager
AxA Agency Client Growth
Digital Marketing Manager
Chance Media Content Strategy
Social Media Strategist
Let's Connect
There
Marketing & Brand Manager specializing in data-driven strategies.
Address
Cairo, Egypt